Every business leader and executive I speak with talks about performance.   Financial performance, people performance, marketing performance, sales performance, operational performance and so on. Great performance requires people to be onboard, engaged, aligned and passionate about the vision, purpose, passion, goals, personality and promise of the business – and this is one of the biggest challenges within an organization. Performances, on the other hand, are delivered by employees, managers and leaders.  They are also delivered by customers, vendors, supporters, investors, partners and franchisees. In other words, all people play a role in the success of a business. The Theater references don’t end here… Every business has a stage which is set by its marketing team and reinforced by employees and customers.  When employees see themselves as performers and their actions as performances, it’s easier to see how great behaviors and decisions make an impact.  (It’s also more fun!) Leaders and managers are also challenged to improve the performance experience to add more value to customers, to differentiate their business from competitors, to improve relationships and to increase profits – while striving to deliver consistent performances regardless of who is on stage at any given moment.     Performance matters, regardless of how you define it. 5 Ways to Improve Your Performance Ensure you have a strong vision, purpose, passion, personality, platform and core values which are easy to share.  Then share it!  All employees need to know where you are headed.  All employees and customers need to know what you stand for and how you are different.  They will then choose whether […]

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