The concept of experiential marketing is a relatively new one, but it is quickly gaining popularity in the business world. Experiential marketing involves creating an interactive experience for customers or potential clients to get them engaged with your brand and give them a better understanding of what you have to offer.
Experiential Marketing can be used for advertising, customer service, sales, and lead generation. It is usually much more memorable than traditional advertisements because people are engaging with the product rather than just seeing it on TV or reading about it online.
Not only does this help create stronger bonds between brands and their customers, but experiential marketing also has proven success at promoting sales as well as generating leads.
The term "experiential marketing" is often associated with big-name companies like Google, Apple and Nike. However, this type of marketing can be used to increase engagement and improve sales for any company.
The economic downturn has had a significant impact on small business. With the increased competition for customers and shrinking customer base, many companies are turning to experiential marketing to stand out from the pack.
With so much information available about products and services online, brick-and-mortar stores have been forced to find new ways of attracting foot traffic. Experiential marketing is one way that businesses can differentiate themselves by providing unique experiences that their competitors cannot provide.
Experiential Marketing is not only a great way for SME's to increase engagement with potential clients but it also helps improve sales through an immersive experience where consumers feel they are part of the company story.
The professional marketers at Marquee Marketing, together with our sister company, Marquee Events are experts in experiential marketing. With over 25 years of experience in incentives, marketing, and events, as well as a strong background in customer service, we know how to create an experience that will leave your customers feeling happy and satisfied with their purchase.
We offer everything from pop-up shops to event planning services so feel free to contact us if you need help brainstorming ideas or want a consultation on your current strategy.