The world is changing, and so are the needs of consumers.
For a small to medium-size business, it's not enough to just rely on print marketing or traditional advertising methods anymore.
In order to stay relevant in today's marketplace, you need digital marketing.
Digital Marketing has become an essential part of any company's marketing strategy for many reasons - here are just some of them:
1) You can reach more people with one click than ever before thanks to social media platforms like Facebook and Instagram
2) It is much easier than ever before for customers to find your products and services online (if your website is found)
3) The cost-per-click (CPC) rates are far less expensive than they have been in the past
There are many more benefits of digital marketing, but these are three major ones that any small to medium-size business should be using.
The Types of Digital Marketing are:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Paid Search Ads (PSA)
- Inbound Marketing
- Outbound Marketing
- Social Media Marketing
- Mobile Marketing
- Website (blog and ecommerce)
- Email Marketing
- Paid Advertising
- Performance Marketing
In a survey by Visual Objects in 2020, the channels that small businesses want to improve are:
- Website - 29%
- Digital Marketing - 21%
- Social Media - 20%
- Public Relations - 11%
- Mobile App - 9%
- SEO - 7%
- AR/VR (augmented reality and virtual reality) - 4%
What is your priority and how can we help you? Schedule a call and let's chat about your needs.
Digital Marketing Services
Website Design and Optimization
How bad is it to have a website that looks outdated, that is difficult to update, and that is not responsive to the latest and most popular mobile devices?
It is so bad that Google penalizes you for it; your business suffers and your profits dwindle. 🙁
The web is a crowded place and it's getting more competitive every day.
In 2021, you need to be on the top of your game if you want to survive.
It takes an experienced team that knows what they're doing in order to stay relevant in this fast-paced industry.
We've been designing websites since 1996 - before Google was even founded. We know how important it is for your website design and copy to convert visitors into customers.
We also know that having a well optimized site will put you ahead of your competition when people are searching for local businesses online.
If COVID-19 taught us any lessons, we learned how quickly things can change.
Some businesses pivoted overnight and had extraordinary years. Other businesses surprised themselves when they implemented plans in weeks when the original plan was years in the future.
Some businesses were caught off guard though and many are still struggling.
Small businesses that had relied on walk-in traffic found themselves without customers. Consumers who were required to stay home still needed to shop.
Businesses that already had a website optimized for conversions and could be found in search results had the upper hand.
Whereas the businesses that didn't, found themselves scrambling to stay afloat.
The SEO game ramped up with all the new websites and even good websites weren't good enough anymore.
We create websites designed specifically for conversions, using proven techniques like sales copywriting, SEO copywriting and conversion optimization.
Our goal is not just getting you ranked but also converting visitors into paying clients instead of bouncing right back out again!
Our recommended strategy is to start with a great website and use it as your centerpiece for all your other marketing.
Boost Your Business With Videos
Video marketing is on the rise and it's easy to see why.
Are you looking to use videos in your business?
Video marketing has been proven to increase conversion rates, reduce support calls, and in general give you more bang for your buck.
Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. Source: Cisco
It's important that you create videos that are tailored to your audience.
The problem with most video production companies is they don't understand what makes your business unique or how to tell a story about what sets you apart from all of the other businesses out there trying to do exactly what you're doing.
They just want their cut of the pie without caring about whether or not they can help you get better results than before by creating custom videos designed around your specific needs.
We will create a script for your video based on customer feedback and input so we know exactly who your target audience is as well as making sure we include everything necessary for them to be able to take action after watching your video.
And we'll produce and edit your video too.
- Animated Explainer Videos
- Sales Presentations and Sales Videos
- Informative / Authority / Content Videos
- How-to videos
- Real Estate specific
- Product Demos
- Video Interviews
- Spokesperson Introduction Videos
- Event Videos
- Your company or product stories
- and so much more
Social media marketing is a powerful tool for small businesses to grow their customer base.
It’s not just about getting likes and shares, it’s also about building relationships with your customers.
We help you do that by creating content that will resonate with them and make them want to buy from you.
We can help you with the content that will attract, engage, inspire and build tribes of loyal customers.
While social media has many benefits for SMBs—such as reaching customers directly without relying on third parties or spending money on advertising—it also presents challenges such as creating content that engages your audience in an authentic way, identifying metrics that matter most, capitalizing on opportunities that arise from customer interactions online, and managing all of this while still running your business day-to-day.
We help small businesses use social media marketing effectively by providing them with the content, plans and strategies they need so they can focus more of their energy doing what they do best—running their business.
Our team includes specialists in copywriting, graphics, and video creation which gives small business marketers content to promote on social media.
Social media is too big to ignore -- 4 million businesses use Instagram Stories ads every month and 58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories. (Instagram Business)
Let's get on a call and discuss how we can leverage it to grow your business.
You're reading this right now because you want to be more successful with your email marketing, right?
Email marketing is a powerful tool for driving business growth and customer engagement.
Many small and medium-sized business owners think that email marketing is about writing a newsletter or sending out reminder emails or blasting their list when they have a sale or announcement.
While this is part of email marketing. It's not the most powerful way to use email.
When it's used effectively, email marketing can help small businesses grow their revenue by providing the right message to the right person at the right time.
Email automation allows you to nurture leads with pre-written content based on what stage they're in within your sales funnel.
This is an amazing opportunity for any business owner who wants better results from their email marketing strategy without having to do all of the work themselves!
Automated emails will save you hours every week so that you can focus on other aspects of running your company while still getting great results from your email campaign!
And our team of copywriters, graphic artists and video editors can help you craft compelling content that will resonate with your audience.
We're experts in email automation too – we'll set up pre-written content based on actions taken. You can start off with simple workflows and then refine and get more sophisticated as you evolve your email automation (believe me, you'll be happy when you take the leap.)
Schedule a call today to now to learn more about how we can make your email marketing a piece of cake!