- 1 Unlock Sustainable Growth with Digital Marketing Powered by Marquee Marketing
- 1.1 Why Choose Digital Marketing with Marquee Marketing?
- 1.2 Digital Marketing: Frequently Asked Questions
- 1.3 What is PESO?
- 1.5 Unlock sustainable growth with digital marketing
Unlock Sustainable Growth with Digital Marketing Powered by Marquee Marketing
Are you ready to take your business to new heights and achieve sustainable growth? Look no further than Marquee Marketing's Fractional CMOs, experts in leveraging the power of Digital Marketing to drive success while staying aligned with your purpose, values, strategy, and vision. Our team of seasoned professionals is dedicated to helping businesses like yours thrive in the digital landscape, and we're here to guide you every step of the way.
Why Choose Digital Marketing with Marquee Marketing?
Targeted Strategies, Meaningful Results
Our Fractional CMOs understand that one size does not fit all when it comes to digital marketing. We tailor our strategies to your unique business needs, audience, and industry. By focusing on targeted campaigns, we can maximize your reach, engage the right audience, and deliver meaningful results that align with your business goals.
Amplify Your Brand's Voice
Digital marketing is not just about selling products or services; it's about building a brand that resonates with your audience. Our Fractional CMOs will work closely with you to define and amplify your brand's voice across various digital channels. Through compelling storytelling, engaging content, and consistent messaging, we'll help you create a strong brand presence that captivates your target market and fosters long-term relationships.
Data-Driven Decision Making
In the digital world, data is king. Our Fractional CMOs leverage advanced analytics tools and techniques to gather valuable insights about your audience, campaign performance, and market trends. We'll track key metrics, analyze data, and use it to refine your digital marketing strategies. This data-driven approach empowers us to make informed decisions, optimize your campaigns, and drive continuous improvement for sustainable growth.
Digital Marketing: Frequently Asked Questions
How can Digital Marketing support my business's purpose, values, strategy, and vision?
Digital Marketing is a powerful tool that allows you to align your business's purpose, values, strategy, and vision with your marketing efforts. Through targeted messaging, content creation, and brand storytelling, you can effectively communicate your purpose, showcase your values, and highlight your strategic direction. This helps attract like-minded customers, build brand loyalty, and position your business as a leader in your industry.
What digital channels can Marquee Marketing leverage to drive growth?
Marquee Marketing's Fractional CMOs are well-versed in utilizing a wide range of digital channels to drive growth. We can help you leverage platforms such as search engines, social media, email marketing, content marketing, paid advertising, and more. By strategically selecting the channels that align with your target audience and business objectives, we'll ensure your digital marketing efforts deliver maximum impact and ROI.
How can Marquee Marketing's Fractional CMOs ensure sustainable growth with Digital Marketing?
Our Fractional CMOs take a holistic approach to digital marketing, focusing not just on short-term gains but also on long-term sustainable growth. We analyze your market, competitors, and industry trends to develop comprehensive strategies that foster lasting success. By constantly monitoring performance, optimizing campaigns, and staying ahead of industry shifts, we ensure that your digital marketing initiatives evolve alongside your business, driving sustainable growth over time.
Ready to embark on a digital marketing journey that aligns with your purpose, values, strategy, and vision? Don't miss out on the opportunity to work with Marquee Marketing's Fractional CMOs. Schedule a consultation today and let's discuss how our digital marketing expertise can propel your business to new heights of success.
What is PESO?
PESO stands for Paid, Earned, Shared, and Owned media.
The PESO model is a framework created by Gini Dietrich, founder, CEO and author of Spin Sucks.
He classifies four types of exposure that brands need in order for consumers to become properly informed about them: paid advertising (P), earned media coverage from word-of-mouth recommendations (E), shared postings on social networks ((S) or viral content); and company created content 0).
Digital marketing takes advantage of all forms of PESO.
Paid digital marketing is the use of paid advertising to promote a product or service.
This includes Google Adwords, banner ads, and sponsored links.
Earned media coverage comes from word-of-mouth recommendations by consumers who have had good experiences with a company's products: this could include testimonials on your website as well as reviews posted online about your company.
Shared content means that you can encourage customers to share information about their experience through social networks (such as Facebook and Twitter) for free if they are happy with what they've received; this will increase awareness among potential new customers without having to pay anything extra upfront.
Owned digital assets come in the form of customer loyalty programs such as email newsletters and blogs where you can share information that is useful for the customer, such as tips and other resources.
Businesses of all sizes can and should use all forms of the PESO model in their digital marketing as it helps position them as an authority, which then attracts influencers and others who want to promote the business.
What is Digital Marketing?
Digital marketing is the umbrella term for all things digital.
It includes social media, web design, email campaigns, and many other forms of online communication that businesses use to connect with their customers.
As more people around the world turn to the internet for information and entertainment, it has become increasingly important for businesses to have a strong presence on online platforms such as Facebook, Twitter, YouTube, LinkedIn and Google+.
This means creating content with compelling visuals or videos that will engage viewers.
It also means interacting with followers by responding to comments or questions from time-to-time and updating your status regularly with fresh new content.
What are the types of Digital Marketing?
The types of digital marketing include Pay per click (PPC) Advertising, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing (including podcasts, websites, blogs, video marketing, guest blogging), Email Marketing, Influencer Marketing, Search Engine Marketing (Display Ads), mobile marketing, affiliate marketing, and IM marketing.
The commonalities are that digital marketing uses the internet to connect with customers, and it involves content like text, pictures or video.
Digital Marketing is a more effective way of reaching consumers in today's fast-paced society because they are so accessible on their mobile devices at all times.
It also has the ability to reach people no matter where they live due to its global nature.
Digital Marketing can be used as an extension for your traditional advertising mix or as a standalone form of communication.