Experiential Marketing -- When Old is New Again

Many brands are still relying on traditional marketing strategies that focus on mass-broadcasting brand and product benefits to a wide audience.

Traditional advertising is too expensive, impersonal, and does not give people an opportunity to engage with your brand in a meaningful way.

Experiential marketing offers you the perfect solution because it allows you to connect with customers in an authentic and relatable way while building brand awareness and loyalty. You'll be rewarded with deep consumer insights that could prove invaluable for future campaigns.

Experiential Marketing - Wine Tasting

The future of marketing is not what it used to be. Gone are the days where you would simply advertise your product and wait for people to buy.

Today's consumers want more than that - they need an experience before, during, and after purchasing a product or service.

This is called experiential marketing, which has been proven time and again to convert at a higher rate than traditional advertising methods.

You'll have access to our team of experts who can help you plan out every detail of your next campaign from start-to-finish so that it will meet all of your objectives while also exceeding expectations with the customer experience.

We'll work closely with you on everything from budgeting and logistics to creative design and execution so that we're in sync throughout the entire process.

And best yet, because we specialize in this type of marketing strategy, there's no other company better suited for helping take your business into the future! 

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Common Questions About Experiential Marketing

What is Experiential Marketing?

Experiential marketing is a strategy that's all about creating memorable experiences for buyers.

It's a new way of doing business that re-imagines the customer experience by combining traditional advertising with live interactions to create authentic and memorable encounters.

Experiential marketing can take many shapes including event marketing, brand activations or tours, retail store displays and even our own in-house workshops.

It all starts with understanding your customer needs so you can provide them with the best possible experience for your product or service.

Why do brands use experiential marketing?

Brands use experiential marketing because it works.

Experiential marketing is a strategy used by brands to create personal, memorable and authentic interactions between the brand and its customers.

The goal is to build genuine relationships with consumers through in-person experiences that will elicit an emotional response.

98% of consumers create content at an event or experience and 100% share that content.

74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.

What are the benefits of experiential marketing?

The benefits of experiential marketing are plentiful. The most important differentiator between your business and the competition is relationship building.

Running an experiential campaign can help you to create a connection with your customers.

Experiential marketing also has proven results in terms of ROI, as it helps to generate leads and put your company at the forefront of potential clients’ minds.

Experiential marketing campaigns have been around for decades, but they continue to be popular because they work!

They not only give you an opportunity to interact with prospective customers face-to-face, which increases awareness about your brand, but they also provide a chance for prospective buyers to experience the product or service hands-on.

Marketers expect to allocate 21-50% of their budgets to brand experience in the next 3 - 5 years

Source: https://www.freeman.com

Stand Out

In an increasingly crowded marketing landscape, it can be hard to stand out.

Experiential marketing helps you connect with your customers in a meaningful way, and gives you the opportunity to build brand awareness and loyalty through memorable experiences.

By creating intimate moments that drive genuine connections between consumers and brands, experiential marketers are able to create stronger relationships with their target audiences.

From interactive gaming experiences at retail stores or trade shows to immersive environments that bring products alive for shoppers online—experiential marketing lets you reach your audience where they live, work, play and shop. It's more than just a strategy; it's a movement toward deep consumer engagement that will help you differentiate yourself from competitors in today's crowded marketplace.

The Experiential Marketing Challenge

From Swati R.

"Our retail business has been hit really hard with restrictions due to Covid.

How can we use experiential marketing while still under restrictions and again when we are able to have customers come back into our store?"

The Marquee Marketing Solution

Swati, I feel for you.  

It's been a tough year and a bit.

You haven't stated what your store specializes in, so I need to make a generalization in my answer.

I also don't know if you have a website.  If you do, great!... and be sure to leverage it to the fullest until you can welcome customers back.

If you don't, you need a website ASAP so that you can connect all of your other marketing initiatives to your site so people can buy.

To answer your question about experiential marketing with the restrictions -- an online event and getting people to micro-commit to an offer, where you send them things that they can use while you demonstrate online can work. 

Of course, you need to strategize and crunch numbers and be creative to attract people to your offer (and we can help with all of the above!).

When you are allowed to have people in your store again, you absolutely must figure out a way to host demonstrations, fashion shows etc. so that your customers can experience what you sell in a fun, inviting, and educational way. 

Do you need support to create a marketing campaign using marquee marketing ideas, strategies and techniques for your business?