- 1 Do you want to grow your business?
- 2 Common Questions About Experiential Marketing
- 3 In an increasingly crowded marketing landscape, it can be hard to stand out.
- 4 Do you need support to create a marketing campaign using marquee marketing ideas, strategies and techniques for your business?
Do you want to grow your business?
The future of marketing is not what it used to be. Gone are the days where you would simply advertise your product and wait for people to buy.
Today's consumers want more than that - they need an experience before, during, and after purchasing a product or service.
This is called experiential marketing, which has been proven time and again to convert at a higher rate than traditional advertising methods.
You'll have access to our team of experts who can help you plan out every detail of your next campaign from start-to-finish so that it will meet all of your objectives while also exceeding expectations with the customer experience.
We'll work closely with you on everything from budgeting and logistics to creative design and execution so that we're in sync throughout the entire process.
And best yet, because we specialize in this type of marketing strategy, there's no other company better suited for helping take your business into the future!
Get started today
Common Questions About Experiential Marketing
What is Experiential Marketing?
Experiential marketing is a strategy that's all about creating memorable experiences for buyers.
It's a new way of doing business that re-imagines the customer experience by combining traditional advertising with live interactions to create authentic and memorable encounters.
Experiential marketing can take many shapes including event marketing, brand activations or tours, retail store displays and even our own in-house workshops.
It all starts with understanding your customer needs so you can provide them with the best possible experience for your product or service.
Why do brands use experiential marketing?
Brands use experiential marketing because it works.
Experiential marketing is a strategy used by brands to create personal, memorable and authentic interactions between the brand and its customers.
The goal is to build genuine relationships with consumers through in-person experiences that will elicit an emotional response.
98% of consumers create content at an event or experience and 100% share that content.
74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.
What are the benefits of experiential marketing?
The benefits of experiential marketing are plentiful. The most important differentiator between your business and the competition is relationship building.
Running an experiential campaign can help you to create a connection with your customers.
Experiential marketing also has proven results in terms of ROI, as it helps to generate leads and put your company at the forefront of potential clients’ minds.
Experiential marketing campaigns have been around for decades, but they continue to be popular because they work!
They not only give you an opportunity to interact with prospective customers face-to-face, which increases awareness about your brand, but they also provide a chance for prospective buyers to experience the product or service hands-on.
Marketers expect to allocate 21-50% of their budgets to brand experience in the next 3 - 5 years
In an increasingly crowded marketing landscape, it can be hard to stand out.
Experiential marketing helps you connect with your customers in a meaningful way, and gives you the opportunity to build brand awareness and loyalty through memorable experiences.
By creating intimate moments that drive genuine connections between consumers and brands, experiential marketers are able to create stronger relationships with their target audiences.
From interactive gaming experiences at retail stores or trade shows to immersive environments that bring products alive for shoppers online—experiential marketing lets you reach your audience where they live, work, play and shop. It's more than just a strategy; it's a movement toward deep consumer engagement that will help you differentiate yourself from competitors in today's crowded marketplace.