- 1 Companies are spending millions of dollars on ads that don't work.
- 2 Common Questions About Guerrilla Marketing
- 2.1 What is Guerrilla Marketing?
- 2.2 Is Guerrilla Marketing Effective?
- 2.3 Guerrilla marketing is a form of marketing that uses creativity rather than large budgets to attract customers. The forms of marketing are typically unconventional and unexpected.
- 2.4 The Guerrilla Marketing Challenge
- 2.5 The Marquee Marketing Solution
- 3 Do you need support to create a marketing campaign using marquee marketing ideas, strategies and techniques for your business?
Companies are spending millions of dollars on ads that don't work.
There is a better way to market your product or service. Guerrilla marketing is an alternative form of advertising, and it's effective!
By using guerrilla marketing in place of traditional forms of advertising, you can cut costs while improving results.
It's no surprise that many businesses are turning to guerrilla marketing as a cost-effective means for gaining new customers and increasing revenue without having to spend large sums on advertisements.
Common Questions About Guerrilla Marketing
What is Guerrilla Marketing?
In my Guerrilla Tourism Marketing book, I define Guerrilla Marketing as:
The connection between you and whoever buys what you sell;
All contact that anybody has with your business/organization;
Truth made fascinating;
Your chance to educate your market to succeed with their goals;
A process of small details such as cleanliness, neatness, clothing and how the phone is answered or people are greeted;
Consistency in every touch point with a customer;
All about knowing and focusing on customers and “How will they feel after they make the purchase from me?”
A chance to achieve success using unconventional means and creativity;
Techniques and strategies that do not cost a fortune. Instead you invest your time, energy, imagination and knowledge;
A conversation where you create relationships by asking questions and asking permission rather than broadcasting a monologue;
Mastering the art of listening then solving the problem and selling the solution;
“You” marketing rather than “Me” marketing. It is all about the customer; and
A plan that you commit to.
Is Guerrilla Marketing Effective?
Companies spend time, effort, and resources on guerrilla marketing campaigns in order to get attention. However, is it worth the investment?
Guerrilla marketing has been around for decades and was originally considered an innovative approach to advertising.
Today, companies use this style of advertising because it can attract new customers without costing much and it can create a buzz in ways that traditional marketing can't.
No one is arguing that guerrilla marketing isn't innovative or attention-grabbing, but the question remains whether it provides a return on investment.
As with every type of initiative, it depends on your strategy, the specific tools you use (guerrilla marketing incorporates many tools -- or weapons as they are referred to within the guerrilla marketing world), how well you plan and how well you implement your plan.
Many of the marquee marketing strategies are based on guerrilla marketing tools because of their effectiveness.
Therefore, the short response is "yes", it's effective when done properly.
Guerrilla marketing is a form of marketing that uses creativity rather than large budgets to attract customers. The forms of marketing are typically unconventional and unexpected.
Guerrilla Marketing can be used on any budget, but it’s usually the small businesses with limited resources who use this technique. These companies have to get creative in order to compete against larger companies who spend more money on traditional advertising techniques such as TV ads and billboards.
Using guerrilla marketing allows smaller companies to gain exposure by being bold and creative without spending much money at all! This type of campaign can help you build your brand awareness while also generating new leads for your business!
The Guerrilla Marketing Challenge
Maria R. asks:
"I am a physiotherapist. How can I use guerrilla marketing in my business?"
The Marquee Marketing Solution
Guerrilla marketing is perfect for small to medium-size businesses (although corporations use this form of marketing too).
Guerrilla marketing is a great way to attract customers without spending much money.
It can be used as an alternative to traditional advertising or used in combination with it.
With guerrilla marketing, you're able to get your message out there and get people talking about it very quickly. This form of marketing is perfect for small businesses that don't have the funds for large ad campaigns, but still want results from their marketing efforts.
You can use different types of guerrilla tactics like user-generated videos (asking your clients if they would be willing to document their recovery and your therapy), social media posts, email blasts, testimonials on your website (videos are best but all social proof is good), content marketing, writing for the local paper, hosting a wellness event (either alone or with other types of therapists e.g. acupuncture, massage, chiropractors etc.), organizing a walk for charity etc.
Simply choose which ones work best for your brand's goals and audience demographics and get your creative juices flowing.
By using these techniques along with other forms of online or offline advertising ,you'll see better results than ever before!