Leverage Marquee Marketing and Make Your Competition Irrelevant

You're a small or medium-sized business leader/owner.


You have big dreams and ambitions for your company, and you need a little help bringing your vision to life.

That's where we come in!


We're the marketing agency that will help you get the word out about your product or service so that it can be seen by as many people as possible in ways that build trust and deliver sales. 


And we'll do it uniquely, creatively, and without breaking the bank.


Let us help you grow your business with our Marquee Marketing Branding services today! 


Contact us now to see how we can work together on a plan that suits all of your needs and goals.

Improve Lead Generation

Improve ROI

Improve Conversions

Improve Profit

We Know How Hard It Is To Make Your Own Way In A Tough Market With Ruthless Competition.

It's no secret that the world of big business has changed and smaller businesses have been left behind.

Big companies use their size and resources to push out smaller competitors by offering lower prices, better services, more features, and higher quality products -- often to the point where they lose money just to make the sale -- and while they minimize their tax payments and lobby for preferential treatment. (Infuriating!)

You feel like you are getting left behind, and that your business could be doing so much better if only you had the right tools and support. 

We have the team of experts to help you get there.

At Marquee Marketing we understand this struggle because we've been there ourselves. Our team knows firsthand what these challenges look like from both sides of the fence because our founder started her first company when she was on maternity leave in 1996.

She entered an industry she didn't previously know existed (serendipity) and built her business, learning from every success and failure.

Her first client was Microsoft and other clients included the Agency of Record for Mitsubishi and multi-national companies.

It takes a lot of soul searching, perseverance, positioning, marketing, and strategy to succeed in business and she was recognized for doing so when she won Entrepreneur of the Year in 2003 for her unique approach to business.

She brings this passion, drive, experience and insight to entrepreneurs today.

And the package you are about to discover not only delivers unique marketing strategies, angles, and tactics -- updated to today's unique environment -- but it also includes specific deliverables that will help you position yourself in ways that inspire your customers to buy more from you while you also attract new customers.

Marquee Marketing Elevates Your Brand by Creatively Engaging Your Audience & Customers.

You win against rivals when you change your approach.

Our Founder, Carol, shares a story, "At a Father's Day picnic, we were about to have a tug of war of kids against Dads.  


I had a brilliant idea for an 11 year-old.  I told the other kids to pretend that they were going to pull but as soon as the whistle blew, they were to turn around and run instead.  


Needless to say, the Dads didn't have to pretend to lose, they epically lost almost immediately. LOL"

It's no different now... the bigger, stronger competitors are used to playing by their rules and they know how to win that way.

But scrappy, creative and innovative competitors can beat them at their own game -- and we're here to show you how.

We combine teaching with deliverables because the more you understand the why and the how, the faster you grow.

We want you to be a success story we can share with the world because -- dammit -- you deserve it.


So What is Different About the Marquee Marketing Approach?

In one word: Everything

Like the kids who won the tug-of-war, we believe in running when others are pulling.

Be unique, deliver value, tell your story, inspire success, be authentic, and build a tribe.

You might be thinking "I sell [insert product, service, or experience here].  How on earth do I do that?"

The World Incentive Network (WIN) brands sell B2B professional services, which could be deemed by some to be particularly boring.

We're not selling a luxurious vacation, a fancy car, or even the hottest retail item.  

But we're successfully selling professional services using this approach.

You can too.  You can position your business to be heads and shoulders ahead of your competition by running instead of pulling and we can show you how.

And, of course, we'll create the campaigns and marketing materials you need to do so.

Remember this image...

What is marquee marketing?

The marquee marketing strategy is a more creative and less traditional way to promote your business by engaging customers at an emotional level. You can use marquee marketing in ways that are unique, creative, or unexpected to connect with new clients on a deeper level than typical advertisements would allow you to do so otherwise.

This approach differs from traditional advertising by focusing on building long term relationships instead of just sales.

The word "marquee" comes from theatre marquees, which were designed to catch your eye and make you want come inside.

Marketers use marquee marketing techniques nowadays for a similar purpose - drawing attention and capturing the imagination of potential customers with their products or services.

It's called marquee marketing because it is an extremely powerful advertising technique that has been proven time after time to be effective at attracting people in droves while also being shareable over social media platforms like Facebook, Twitter, Reddit etc., which significantly increases its viral reach among users who are not even considering purchasing the product themselves but will gladly pass on information about how awesome this new thing they discovered is!

storytelling sells

Storytelling is the most effective way to get people interested in what you have to offer. We can help you create a compelling story that will make your customers care about what they need and why they need it.

Your customers are more likely to buy from someone who understands their needs, wants, and desires than from someone who doesn’t. Let us tell your story so that people know how much better life with [your company] would be for them.


You won’t find any other agency like ours because we don't just create ads or design logos; our team will work closely with you to develop a cohesive brand identity that resonates with your customers.


Whether it's developing a social media strategy or creating content for your website, our goal is always to help you connect with people in a way that feels genuine and heartfelt.

lifestyle marketing inspires

Lifestyle marketing is a process that inspires people to live their best lives. We help brands create content that resonates with consumers and drives them to take action. Our team of writers, designers, strategists, and marketers work together to create campaigns for our clients that are authentic and engaging.

We know how important it is for brands to connect with their audience in an authentic way. That’s why we focus on the customer journey from start-to-finish – crafting stories about what makes your brand unique so they can understand who you are as a company and what you stand for.


You'll see a difference in sales when you use lifestyle marketing because people are more likely to buy from someone who understands them than from someone who doesn't. So let us show you how we do it! We'll work closely with you to create content that connects emotionally with your customers and helps them live better lives through your products or services.

cause marketing endears

Cause marketing is about more than just making money. It’s about aligning your company with causes that are important to you and your customers. And it can be one of the most effective ways for brands to build customer loyalty, trust, and advocacy.

When done right, cause marketing endears customers to your brand because they see how much you care about them and their values.


You can leverage all of your business assets – from products or services to employees – in order to support causes that matter deeply to both you and your customers.


And when done well, this isn't a PR exercise; it's an authentic way for companies like yours to do good work in the world while you are making money.

eXperiential marketing engages

Experiential marketing is a powerful way to connect with your customers. It’s an interactive, immersive experience that will allow them to try before they buy and learn more about what you offer. You can use this strategy for any type of product or service. And it doesn’t have to be expensive either!

This strategy has been proven time and again as the most effective form of marketing in today’s world because it allows people to get up close and personal with your products without having to purchase them first.


They can see how they work, feel their quality, and understand why they should choose you over other companies who don't provide these types of experiences.

Experiential marketing creates a positive customer experience that leads to increased brand loyalty and higher conversion rates.

content marketing elevates

Content marketing is the perfect solution for businesses of all sizes and budgets. It can be as simple or complex as you want it to be, and it doesn't have to cost an arm and a leg. Plus, content marketing will help your business stand out from the competition in today's digital world.


It’s one of the most effective forms of marketing today, because it builds trust and loyalty with your audience while also driving sales.


And now there are more ways than ever before to do content marketing – from blogging, social media, video production, email newsletters, virtual events, infographics, webinars and more!

When done right, content marketing is one of the most effective ways to reach customers online - especially millennials who are more likely than any other generation to share branded content with their friends on social media sites like Facebook or Twitter. And that means more potential customers for your company!

digital marketing leverages

Digital Marketing is how you leverage all of your marketing strategies and campaigns to get the highest return on your investment.


We specialize in helping smaller businesses get started with digital marketing, so they can start seeing results right away.


Digital media marketing is all encompassing: from website design, ecommerce stores and blogs; social media channels such as Facebook or Twitter; email marketing for newsletters, promotions, customer service, and onboarding; advertising on search engines like Google Ads (PPC), SEO, local ads, and content marketing.


When done correctly they are very effective at bringing in leads because of their targeted nature.


We're digital marketers who understand the nuances of smaller businesses. We want to help you grow your business by providing an all-inclusive solution that will give your business a competitive edge online. Let us take care of everything so you can focus on running your company with confidence!

Introducing Marquee Branding

Marquee branding is a comprehensive package of unique and compelling storytelling elements that resonate with your customers, elevate you above your competitors and deliver more profitable sales.


You’re a busy person. We get it.

That’s why we do the work for you, so you can focus on what matters most to you and your business. We make sure that every single marketing message is tailored to your audience, in order to inspire them with the right tone of voice and content they need at this moment in their life.

Marquee marketing inspires people by delivering messages that are relevant and timely for each individual customer or prospect. Whether it be through email, social media posts, blog articles or other channels – our goal is always to provide meaningful content that will resonate with your customers as well as help grow your business long-term.

Carol Wain

Carol Wain is a self-made entrepreneur, author and speaker. Born in Scotland but now living in Canada, she was named Entrepreneur of the Year 2003 for her successful company in the incentive industry that creates customized programs for corporate clients.

She founded World Incentive Network Inc., doing business as Marquee Marketing, Marquee Incentives, and Marquee Events to create innovative marketing and engagement strategies for organizations who want to experience new heights.

Carol also wrote Guerrilla Tourism Marketing which has helped countless entrepreneurs around the world build successful tourism businesses from scratch while providing great vacations for travellers.

In her spare time Carol loves spring skiing, travelling and boating with her hubby and daughters.

World Incentive Network Inc. dba Marquee Marketing CEO

Our Clients

Her ideas were always exactly what we needed, even when we didn’t know at first what we needed

Carol’s work with us was always top notch. I always felt comfortable allowing her to speak to senior management. Her ideas were always exactly what we needed, even when we didn’t know at first what we needed. I would work with Carol again in a heartbeat.

Alhassan Elbarasse

Working with Carol was and continues to get me inspired and excited about moving forward with my marketing plans

Working with Carol was and continues to get me inspired and excited about moving forward with my marketing plans. I can’t wait to see what this year holds for our business having Carol in our corner

chris flynn

Carol Wain is a very organized, detail oriented executive with a keen sense of customer service for her clients.

Carol Wain is a very organized, detail oriented executive with a keen sense of customer service for her clients. She is very knowledgeable about the many facets of the incentive marketplace. Carol is also a great humanitarian. 

norma jean knollenberg

Marquee Branding Strategies and Implementation

01.

Foundational Elements
  • Together, with your input to guide us, and so that we understand your business, and vision thoroughly you will receive:
  • Your ideal customer persona(s) -- who your customers are, what they need and expect
  • Keywords and topics -- for copywriting informative, authoritative and sales copy
  • Branding Guidelines
  • Marketing Strategy
  • Story Framework - Positioning, Personality, Backstory, Values, Purpose etc.
  • Marketing Calendar for the duration of the package (1, 3 or 12 months)
  • Plus the Deliverables as outlined

02.

Deliverables
  • Each package offers both common and package-specific deliverables. You'll receive
  •  A Brand Kit, which includes your logo, colours, typography and other branding elements, along with 300+ branded templates to use across all of your marketing campaigns
  • Standard Video -- a 30 - 60 second video scripted and storyboarded, using stock images and video clips, client-supplied images and video clips, background music and client-supplied or AI generated voice over (upgraded options are available)
  • Informative Blog Posts -- approximately 1,000 words, written to tell your story, appeal to your customer persona and help your SEO (using the keyword phrases and topics)
  • Social Media Posts -- branded social media posts promoting your content and promotions. Each post will be formatted to the social media platforms you use using the branding kit templates
  • Website -- a custom built, WordPress website using a powerful and flexible premium theme (the same one we're using for this site), including a blog and a fully-functioning WooCommerce store, booking features and other elements for conversion optimization.

03.

Campaigns
  • Each business is unique and no-two businesses have the same budgets, goals and customer base, so each campaign is customized accordingly.
  • Campaigns are specific promotions that use one or more of the marquee marketing engagement strategies
  • Campaigns include the business case for the campaign and the plan to implement the campaign.
  • Unless otherwise stated, campaign-specific elements are not included.  An example is when the campaign is an event. If it's a virtual event the costs to plan and manage the actual event will be different than the costs to plan and implement an in-person event.  The number of attendees, location, staffing requirements, and inclusions also affect the price and therefore, each campaign will be quoted separately.  

Get started now!

Grow Your Business Faster and Better

What Makes Us Different

Marquee Marketing is a values-driven company that reinvents business and transforms lives.

Our mission is to help entrepreneurs succeed in the global marketplace while cultivating their personal well-being and making an impact on society.

We understand how difficult it can be for smaller businesses to compete against larger corporations with more resources, which is why we offer a full suite of services tailored specifically to them.

Marquee Marketing believes in diversity, inclusiveness, equity, and being socially responsible. We cater to the small to medium-sized business founder/owner who also cares about these things.

Marquee Marketing believes these entrepreneurs have something special to offer not just themselves but also their employees, families, and communities.

We provide marketing solutions designed to help them compete in an ever-changing world.

Marquee Marketing wants to help them win by creating marketing campaigns that are personalized for their target market and customers.

We are part of the World Incentive Network family founded in 1996 which includes Marquee Incentives, and Marquee Events.

Our founder was awarded Entrepreneur of the Year 2003 for her innovative business ideas.

She has also helped countless businesses throughout to world, with her Guerrilla Tourism Marketing book which has been an invaluable resource since it was published nearly a decade ago.

Our goal is to bring together people through experiences that strengthen community ties and build wealth—all while having fun!

Our Marquee Branding Packages

Select the Package Which is Best For You


Carol occasionally offers VIP days, which are 6 hours of whatever you need to move your business forward -- and they often include the Foundational Elements which are included in these packages.  If you'd like to book one of these days, contact us to discuss.  VIP days are $9,999 plus deliverables.

start-up

$

4,999

If you were to buy this package as a la carte items your investment would be $11,595

This package is best for start-ups or for businesses that are pivoting, reinventing, or need a fresh approach to their marketing.



It's a 1x package to get you started.  


Of course, you can upgrade to other packages or add a la carte deliverables and campaigns later.


Inclusions:

  • Foundational elements as outlined above (click to see details) 
  • Branding Kit (logo and 300+ templates to use across all of your marketing)
  • 1 standard 30 - 60 second video
  • 4 Informative Blog Posts (approx 1,000 words each)
  • 8 Social Media Posts (8 different messages formatted to the social media platforms you use)

A complete branding kit, strategic plan and marketing calendar plus content to get you started for only $4,999

Book a call and reserve your spot in our calendars.

premium

$

8,999

If you were to buy this package as a la carte items your investment would be $19,391

This package is best for businesses that need a website and would prefer to test the waters with the rest of their marketing strategy.



It's a 3 month package 


Of course, you can upgrade to other packages or add a la carte deliverables and campaigns later.


Inclusions:

  • Foundational elements as outlined above (click to see details) 
  • Branding Kit (logo and 300+ templates to use across all of your marketing)
  • 1 standard 30 - 60 second video each month
  • 4 Informative Blog Posts (approx 1,000 words each) each month
  • 8 Social Media Posts (8 different messages formatted to the social media platforms you use) each month
  • 1 marquee marketing campaign business case and plan (e.g. an experiential event campaign or a lifestyle marketing campaign etc.)
  • A Wordpress website, using the Thrive Themes premium theme including support for 3 months (we'll explain, if you are unfamiliar with themes). Includes: 
  • a Strategy Session,
  • a Planning session,
  • Set-up of Standard Pages Home Page, About Page, FAQs, Contact Page, Legal Pages*, Blog
  • Copy for the standard pages based on your persona(s), and story framework
  • Lead Generation form, and
  • Either a Woo-Commerce store with up to 20 products* Or a booking engine to book appointments (for professionals)
  • 3 months of hosting and website technical updates
  • Adding your blog posts to your site
  • On page SEO for Standard Pages and blog posts
  • *Excludes legal page copy, and images and product specifications for your store. After 1 year, your Thrive Themes Subscription either renews at the then-current rate or it lapses (we will explain and also explain about the hosting).

A complete branding kit, strategic plan, website, hosting, campaign creation and marketing calendar plus content to get you started and it works out to be only $3,000 a month.

Book a call and reserve your spot in our calendars.

exclusive 

$

29,999

If you were to buy this package as a la carte items your investment would be $52,283

This package is best for businesses who want a website, comprehensive marketing plan AND who do not want their competitors to hire us :)



It's a 12 month package 


Of course, you can upgrade to other packages or add a la carte deliverables and campaigns later.


Inclusions:

  • Foundational elements as outlined above (click to see details) 
  • Branding Kit (logo and 300+ templates to use across all of your marketing)
  • 1 standard 30 - 60 second video each month
  • 4 Informative Blog Posts (approx 1,000 words each) each month
  • 8 Social Media Posts (8 different messages formatted to the social media platforms you use) each month
  • 6 marquee marketing campaign business cases and plans (e.g. an experiential event campaign or a lifestyle marketing campaign etc.) one every 2nd month
  • A Wordpress website, using the Thrive Themes premium theme including support for 1 year (we'll explain, if you are unfamiliar with themes). Includes:
  • a Strategy Session,
  • a Planning session,
  • Set-up of Standard Pages Home Page, About Page, FAQs, Contact Page, Legal Pages*, Blog
  • Copy for the standard pages based on your persona(s), and story framework
  • Lead Generation form, and
  • Either a Woo-Commerce store with up to 30 products* Or a booking engine to book appointments (for professionals)
  • 12 months of hosting and website technical updates
  • Adding your blog posts to your site
  • On page SEO for Standard Pages and blog posts
  • *Excludes legal page copy, and images and product specifications for your store. After 1 year, your Thrive Themes Subscription either renews at the then-current rate or it lapses (we will explain and also explain about the hosting).

A complete branding kit, strategic plan, website, hosting, campaign creation and marketing calendar plus content to for 12 months and it works out to be only $2,500 a month.

Book a call and reserve your spot in our calendars.

* items:

+ GST at 5% for Canadians

Clients provide images, descriptions and specifications for items in their stores

We can provide stock images for your website for an additional fee

We are able to provide stock images and video clips and royalty-free music in the videos we create (it's all about licensing).

See FAQs below regarding Legal Page copy

Frequently asked questions

How long does it take to build a website?

There are many factors involved in building a website.  The most important factor is how quickly you provide us with the information and feedback we need to do our work.


Because we offer many services that most web designers don't -- including identifying your persona(s) and keywords, topics and story framework, the strategy and planning stages are incredibly important for clarity.


The technical aspects of building the website will start to come together within a week or two.  The Foundation and writing take the longest time.

If you are committed and available to provide us prompt guidance, you should see your website coming together in about a month.



How many logo designs do you offer me?

We have partnered with a company that has created logos for over 5 million customers.  You may find that you have too many options but rest assured, we'll help you decide if you get stuck.

What is a persona?

A persona is a marketing term for the customers you serve.  It's really important to truly understand your customers so that you share your message in ways that resonate with them.  When you show that you know what their dreams and challenges are they will say "oh they know me".

One of the biggest challenges we face as advisors, is helping our customers identify their best customers and what makes them tick but once it's done it makes connecting with them at an emotional level so much easier.

Whoa... you include copywriting???

We've identified the major pain points of smaller businesses and one of them is they don't have people on staff with the desire and skills to write compelling copy.


Why spend thousands of dollars on marketing and then have copy that doesn't convert?  Instead, we use proven copywriting formulas, along with your brand story and your persona insight, and we write informative copy, authoritative copy and sales copy as part of our packages.

This is all new to me.  Will you walk me through what I need to give you?

Absolutely!  We understand that marketing isn't the primary goal of smaller businesses.  It's part science and part art and it's not something that most small business leaders want to do. 


We want you to succeed so we need your input so we can produce the best outcomes.  

We'll be there for you so that you can focus on what you do best -- right after we get what we need to do our best :) 

Explain how Thrive Themes works

This website is built on an extremely powerful theme called Thrive Themes.  It has mix and match blocks and we can build thousands of websites that are unique to our clients (some themes have limited options and all the sites end up looking the same and having the same functionality).

We have a license to sell websites that use Thrive Themes and it includes all of the features that Thrive offers, along with technical support -- should there be any technical problems.

The largest package we have available at the moment is our 1 year package, so after a year (or 3 months, if you buy the 3 month package), you will be responsible for the annual license fee.  You don't have to renew (you'll still have a website) but we recommend that you do so that you have the most current version of the themes and other tools that are offered.

Explain how the hosting works

We will arrange for your website to be hosted on a shared server, along with our other clients' websites.   By doing so, we can keep track of all clients and make updates so much easier.

We include the cost of the hosting for the duration of your package term (3 months or 12 months).  At the end of the term, you can continue using the hosting company and you can pay them directly or you can switch hosts.

Why isn't the copy for legal pages included?

We have many talents but writing legal copy for clients all over the world is not our forte!


There are many requirements for legal pages which not only depend on your country but also depend on the countries where your customers live.

You may have seen cookie banners on websites you visit.  Every website uses cookies but you need express permission from your website visitors to be compliant in some countries (either your country or theirs).

We can recommend resources where you can buy customized legal pages based on your situation but ultimately it's up to you to make a wise decision.

Do you have other packages?