Product Placement - SME's Most Creative Marquee Marketing Tool

Do you have a brand suitable for product placement in a film, documentary, show or even a well-known YouTube Channel?

Product placement isn't for everyone but for certain brands and products, having them used in a production is a great way to raise awareness.

Elevate Your Brand with Product Placement

Ignite a revolution in your marketing strategy with Marquee Marketing's Fractional CMOs and the art of product placement. Picture your products seamlessly integrated into popular TV shows, movies, and online content, captivating audiences and driving sustainable growth. Our team of industry experts is here to guide you on this transformative journey, aligning your purpose, values, strategy, and vision with the power of product placement.

At Marquee Marketing, we believe that purpose-driven marketing can change the world. We offer Fractional CMO services that provide strategic guidance for businesses seeking sustainable growth through purpose, values, strategy, and vision.

Product placement is one of the most effective marketing techniques to achieve this growth. Our Fractional CMOs will work with you to ensure that your brand's products are seen by the right audience, at the right time, in the right context, and in the right way. With our product placement strategies, we can help you create a strong brand image and increase sales, all while staying true to your purpose and values.

Why Choose Product Placement with Marquee Marketing?

Unforgettable Brand Experiences

Product placement is more than just a fleeting moment on screen—it's an opportunity to create unforgettable brand experiences. Our Fractional CMOs understand the art of strategic product integration, ensuring that your brand becomes an integral part of the storytelling process. By placing your products in the right contexts, we help you forge deep connections with your target audience, leaving a lasting impression that drives brand loyalty and growth.

Amplify Your Message 

Product placement offers a unique platform to amplify your brand's message. Whether it's conveying your commitment to sustainability, showcasing the quality of your craftsmanship, or highlighting the innovative features of your products, we strategically position your offerings to align with your core values and messaging. By leveraging the power of visual storytelling, we'll help you captivate viewers and reinforce your brand's narrative in an authentic and memorable way.

Expanding Reach and Market Penetration 

Product placement unlocks new avenues for reaching your target market. By integrating your products into popular media content, you can expose your brand to vast audiences and expand your reach beyond traditional marketing channels. Our Fractional CMOs have the expertise to identify the ideal opportunities for your brand, ensuring that your products are featured in the right contexts and alongside influential characters. This strategic approach drives market penetration and boosts brand visibility, ultimately translating into sustainable growth.

Product Placement: Frequently Asked Questions

What is product placement and how does it work? 

Product placement is a marketing technique where a brand's products are strategically placed within a TV show, movie, or other form of media to reach a wider audience. Our Fractional CMOs will work with you to find the right opportunities and ensure that your products are placed in a way that aligns with your brand's values and message.

Is product placement expensive? 

Product placement can be a cost-effective marketing strategy, especially when compared to traditional advertising methods. Our Fractional CMOs will work with you to create a product placement plan that fits within your budget and maximizes your return on investment.

Can product placement really drive sustainable growth? 

Absolutely. With the right strategy and execution, product placement can help you increase brand awareness, boost sales, and create a positive brand image that resonates with your target audience. Our Fractional CMOs will work with you to ensure that your product placement efforts are aligned with your purpose, values, strategy, and vision, resulting in sustainable growth for your business.

How successful is product placement?

The value of product placements in all media worldwide grew 14.5% to $20.57 billion in 2019

The growth of product placements is expected to outgrow both the GDP and traditional advertising by 2024.

Hershey's saw a 65% increase in profits two weeks after the premier of ET.

Wayfarer Sunglasses by Ray-Ban sold 18,000 pairs before Risky Business and 360,000 pairs afterwards.

Pontiac forecasted sales of 1,000 Solstice cars in 10 days after product placement in The Apprentice.  Instead, they sold 1,000 cars in 41 minutes.

As with every form of marketing, some product placements were duds.  Some productions have so many products placed they resemble a shopping channel rather than a movie.

Plan strategically and wisely if you intend to use product placement in your marketing mix.

How can product placement align with my business's purpose, values, strategy, and vision?

Product placement, when done strategically, can serve as a powerful extension of your business's purpose, values, strategy, and vision. Our Fractional CMOs work closely with you to understand your brand's essence and identify opportunities that align with your core principles. Whether it's supporting social causes, promoting sustainable practices, or embodying a specific lifestyle, we ensure that product placement aligns seamlessly with your brand's identity, reinforcing your message and resonating with your target audience.

What types of media can Marquee Marketing leverage for product placement?

Marquee Marketing's Fractional CMOs have an extensive network and deep expertise in leveraging various media channels for product placement. We can explore partnerships with TV shows, movies, online series, music videos, social media influencers, and more. Our team carefully selects platforms and content that align with your target audience and brand positioning, ensuring maximum exposure and engagement. Together, we'll curate a product placement strategy that amplifies your brand's visibility and drives sustainable growth.

How can Marquee Marketing's Fractional CMOs measure the effectiveness of product placement?

Measuring the effectiveness of product placement is essential for optimizing your marketing efforts. Our Fractional CMOs employ a range of performance metrics and tracking tools to evaluate the impact of product placement on your brand's growth. By monitoring audience engagement, sentiment analysis, website traffic, and social media interactions, we gain valuable insights into the effectiveness of each placement. This data-driven approach allows us to refine your product placement strategies, maximize ROI, and drive sustainable growth over time.

Ready to learn more about how product placement can help drive sustainable growth for your business? Schedule a consultation with one of our Fractional CMOs today and let's get started on creating a purpose-driven marketing plan that works for you.